COLDSKY.CN – RIGORER, a Chinese sporting goods brand founded in 2014 by former CBA professional basketball player Lin Chenyao (林晨耀), raised 10+ million yuan in A round from CDH Venture and Growth Capital (VGC, 鼎晖创新) , lanxiongsports.com reported.
The brand is primarily engaged in development, design, manufacture, and sale of various sports products, mainly for basketball. With Lin’s over a decade of professional basketball experience, he knows what’s best for basketballers and caters to their needs with an extensive range of equipment, said the official website.
Lin said the found will be used mainly for new branding cooperation and image ambassadors, product development, and offline market expansion.
Victor Wang, senior partner of VGC, said RIGORER has made impressive progress in branding, production and sales channels and shows great prospect ahead as fitness craze sweeps the society. He also said sports products are expected to see strong growth after the coronavirus pandemic.
RIGORER has sponsored a number of sports events, such as NBL, NYBO and CUBA. It runs accounts on many social media forms including short-video app Kuaishou, with over one million followers.
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